Critical Praise

“Parr gets it: To succeed in a world where attention is scarce, captivating audiences at every level is a skill that everyone needs. Captivology will show you how to capture other people’s attention, whether you are teacher, entrepreneur, musician, or simply a dreamer with a big idea.” — Adam Braun, New York Times bestselling author of The Promise of a Pencil

“The Internet has made it easier to communicate but also more challenging to be heard. Ben Parr’s Captivology applies recent discoveries in psychology and neuroscience to the attention economy so that anyone can rise over the crowd and stand out.” — Craig Newmark, founder, Craigslist

“Filled with useful tips, practical advice and case studies, Captivology is a book everyone in the attention business should buy. (By the way, that’s YOU. Every. One. Of. Us.)” — Sree Sreenivasan, Chief Digital Officer, The Metropolitan Museum of Art and professor of digital media, Columbia Journalism School

“Captivology is a brilliant investigation of how one can make a mark in this world by commanding the attention of others (not easy in this incredibly fluid culture) and how we can build on that initial impression to make something tangible and lasting.” — Donal Logue, actor, producer, and director

Product Details

• ISBN: 9780062414885
• ISBN 10: 0062414887
• Imprint: HarperOne
• On Sale: 10/18/2016
• Trimsize: 5.310 in (w) x 8.000 in (h) x 0.580 in (d)
• Pages: 256
• List Price: $16.99
• BISAC1 : BUSINESS & ECONOMICS / Business Communication / General
• BISAC2 : BUSINESS & ECONOMICS / Marketing / General
• BISAC3 : BUSINESS & ECONOMICS / Personal Success