About the Book

Featured on NPR and PBS’s SciTech Now, and in Fast Company, Forbes, and the Wall Street Journal
 
The inside story of the new race to conquer space
 
For the outsize personalities staking their fortunes on spaceships, the new race to explore space could be a dead end, a lucrative opportunity—or the key to humanity’s survival.
            Elon Musk and Jeff Bezos take center stage in this fast-paced narrative as they attempt to disrupt the space economy and feed their own egos. We meet a supporting cast of equally fascinating entrepreneurs, from the irrepressible British mogul Richard Branson to the satellite internet visionary Greg Wyler.
            Tim Fernholz’s fly-on-the-wall reporting captures an industry in the midst of disruption. NASA seeks to preserve its ambitious space program, traditional aerospace firms like Boeing and Lockheed Martin scramble to adapt to new competitors, lobbyists tussle over public funds, and lawmakers try to prevent this new space race from sparking global conflict. Fernholz spins this high-stakes marathon into a riveting tale of rivalry and survival.

Critical Praise

Featured on NPR and PBS's SciTech Now, as well as in Fast Company, Forbes, and Inverse.   "Provides smart analysis of the New Space sector as well as historical context about NASA’s triumph and failures."—The New York Times Book Review   "Mr. Fernholz, a reporter at the website Quartz, provides the better organized narrative, centered on the private sector's quest to build reusable rocket technology." —The Wall Street Journal   "Outstanding."—Forbes   “Important and revealing…exciting.”—The Weekly Standard    "...fascinating biographical details about today’s space entrepreneurs...[Fernholz] does a good job of explaining the risks involved in the rocket industry." —The Weekly Standard    "Pass[es] along shiny nuggets about the origins and evolution of the billionaires’ space dreams."—GeekWire   "This book is exemplary journalistic work. Fernholz relates the story of these two self-made companies to the public in a non-biased way. It is evident on every page how passionate Fernholz is about this project and it really shows, yet he maintains an academic, non-intrusive journalistic voice. The narrative flows smoothly and is by no means elitist or exclusive. —Infinite Text —

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Product Details

• ISBN: 9781328592811
• ISBN 10: 1328592812
• Imprint: Mariner Books
• On Sale: 03/26/2019
• Trimsize: 5.310 in (w) x 8.000 in (h) x 0.000 in (d)
• Pages: 336
• List Price: $15.99
• BISAC1 : SCIENCE / Space Science
• BISAC2 : TECHNOLOGY & ENGINEERING / Aeronautics & Astronautics
• BISAC3 : BUSINESS & ECONOMICS / Entrepreneurship
• BISAC4 : BUSINESS & ECONOMICS / New Business Enterprises