Harper Academic

Rare Breed

A Guide to Success for the Defiant, Dangerous, and Different

by Sunny Bonnell, Ashleigh Hansberger

On Sale: 09/03/2019

Price: $25.99

Rare Breed

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Rare Breed

A Guide to Success for the Defiant, Dangerous, and Different

by Sunny Bonnell, Ashleigh Hansberger

On Sale: 09/03/2019


Price: $25.99

About the Book

An unconventional business book for the rebels and misfits—the Rare Breeds—who don’t fit the traditional mold, offering an approach that’s anything but business as usual.

“Brazen rant!”

-- Seth Godin, New York Times bestselling author of This is Marketing and What to Do When It’s Your Turn

In every job you’ve ever had, you’ve been judged, labeled, and made to feel like an outsider. Defiant. Dangerous. Different. A real pain-in-the-ass.The message?

To be successful, you’ve got to fundamentally change.

But what if -- instead of conforming -- you learned how to punch society’s codes in the nose, run like a hooligan through the corridors of entrenched power, and succeed -- not by grinding down your prickly parts, but by going all-in on who you really are?

“A guide for strategic rebellion.”

-- Mark Levy, founder of Levy Innovation and creator of Your Big Sexy Idea®

Meet Sunny Bonnell and Ashleigh Hansberger, award-winning global brand consultants, founders of Motto, and authors of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. In this book, you’ll come face-to-face with seven controversial virtues that are typically seen as ladder-burning, career-ending personality traits that – convention says -- keep mavericks, oddballs, and visionaries like you from getting along, getting buy-in, and getting ahead.

“A beautiful reminder that you are not alone.”

-- Charlamagne Tha God, New York Times bestselling author of Black Privilege

Sunny and Ashleigh provide singular insight into how you can flip the script and turn your so-called “vices” into your virtues, transforming your most “undesirable” flaws into the high-octane fuel of your success. In a world that wants to own you, you’ll finally learn how to own yourself, through embracing all your parts – not just the pretty ones.

College dropouts and social misfits Sunny and Ashleigh provide front-row seats to their own counterintuitive rise from broke-ass outsiders to brand consultants for iconic brands. Success, they show you, is no longer the sole purview of the Harvard MBA graduate. Your ticket to ride resides within the side of you that’s disorderly, independent, and rogue.

Deep down, you’ve always been the kid to point out when the emperor has no clothes. Yet, time and time again you’ve been faced with the consequences of deviating from social expectations. This is a new conversation for a new era.

What would happen if, starting today, you walked away from the sheeple?

What could you build?

Critical Praise

“There’s a choice—become a rare breed, someone who cares enough to contribute, to speak up and to challenge convention. Not to hustle, which is selfish, but to make a ruckus and to make things better. Take what you need from this brazen rant and go!” - Seth Godin, New York Times bestselling author of This is Marketing and What To Do When It’s Your Turn

Rare Breed is a guide for strategic rebellion. If you’re looking to make a difference in your business or in the world at large, wow, have you ever found the right book. Reading it will inspire you into taking big, immediate, spirited action.” - Mark Levy, Founder of Levy Innovation and creator of Your Big Sexy Idea®

“In a business world that’s a vast sea of sameness, you’ve got to be different — really different — to stand out and get noticed. Read this book, and you too will learn the secrets of rare breed leaders who do things differently and make a difference in the world.” - Peter Economy, Wall Street Journal bestselling author and The Leadership Guy at Inc.com

“Entrepreneurs need to know how to really cut through the noise these days in order to grow their business. Sunny and Ashleigh’s book can help by showing them how so-called vices are actually positive building blocks towards success.” - Michael A. Smith, Producer, Bloomberg

“A good dish doesn’t always start with a recipe, but with excellent ingredients, vision and confidence. In this book, through the passionate and talented writers Sunny Bonnell and Ashleigh Hansberger, you will find all the ingredients that shape the path of many successful individuals in their craft.” - Daniel Boulud, renowned French chef, James Beard Awardee and restauranteur

“To all my Rare Breeds reading this: understand this book isn’t a blueprint to success, as we all have to walk our own paths. But it will give you the strength to keep pushing because it’s a beautiful reminder that you are not alone.” - Charlamagne tha God, New York Times bestselling author of Black Privilege

“What traits do brave and unique individuals possess that allow them to achieve the highest heights and do it on their own terms? To explore this question...Rare Breed identifies seven traits that society calls ‘vices,’ to help readers turn them into virtues and achieve stand-out success.” - Forbes

“[A] brash and determined ode to the nonconforming entrepreneur.”
- Publishers Weekly

“Readers will feel that Bonnell and Hansberger are coaching them personally to redefine their limits, skillsets, talents, and comfort zones in the workplace, and to help them dismantle status-quo practices…this work [is] motivating and helpful in overcoming internal and external barriers to career success.” - Booklist

Product Details

  • ISBN: 9780062856937
  • ISBN 10: 0062856936
  • Imprint: HarperOne
  • On Sale: 09/03/2019
  • Trimsize: 6.000 in (w) x 9.000 in (h) x 1.050 in (d)
  • Pages: 320
  • List Price: $25.99
  • BISAC1 : BUSINESS & ECONOMICS / Personal Success
  • BISAC2 : SELF-HELP / Personal Growth / Success
  • BISAC3 : BUSINESS & ECONOMICS / Leadership