About the Book

• Academic Outreach

Critical Praise

“A fireworks show of insights into how our minds work. If you want to avoid tripping on cognitive errors, read this book.” — Iris Bohnet, Professor and Academic Dean, Harvard Kennedy School, Director of the Harvard Decision Science Laboratory

“Dobelli examines our most common decision-making failings with engaging eloquence and describes how to counter them with instructive good sense.” — Robert Cialdini, author of Influence

“…a serious examination of the faulty reasoning that leads to repeated mistakes by individuals, businesses, and nations…In this fascinating book, Dobelli does not offer a recipe for happiness but a well-considered treatise on avoiding ‘self-induced unhappiness.’” — Booklist (starred review)

“…easy-going prose…what [Dobelli] does is pinpoint exactly the assumptions, bias and illusions that shape our thinking and decision-making processes in both business and personal relationships that can cost us dearly as individuals and as a society.” — Financial Times

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Product Details

• ISBN: 9780062219695
• ISBN 10: 0062219693
• Imprint: Harper Paperbacks
• On Sale: 05/06/2014
• Trimsize: 5.310 in (w) x 8.000 in (h) x 0.860 in (d)
• Pages: 384
• List Price: $19.99
• BISAC1 : PSYCHOLOGY / Cognitive Psychology & Cognition
• BISAC2 : PSYCHOLOGY / Neuropsychology
• BISAC3 : PSYCHOLOGY / Social Psychology
• BISAC4 : SCIENCE / Life Sciences / Neuroscience
• BISAC5 : SELF-HELP / Creativity
• BISAC6 : SELF-HELP / Personal Growth / Success
• BISAC7 : SELF-HELP / Fashion & Style
• BISAC8 : SELF-HELP / Self-Management / General
• BISAC9 : SOCIAL SCIENCE / Social Work
• BISAC10 : BUSINESS & ECONOMICS / Development / Business Development