About the Book

In The Upside of Irrationality, Dr. Dan Ariely exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, Ariely offers students new insights and eye-opening truths about what really motivates us, how one unwise action can become a long-term habit, how we learn to love the ones we’re with, and more.

Drawing on the same experimental methods that made his previous work, Predictably Irrational, one of the most talked-about bestsellers of the past few years, Ariely uses data from his own original and entertaining experiments to draw arresting conclusions about how-and why-we behave the way we do.

Some of the topics Ariely explores include:

• What we think will make us happy and what really makes us happy

• Why large bonuses can make CEOs less productive

• How to really motivate people at work

• How we are motivated by revenge

• What motivates us to cheat

Blending everyday experience with groundbreaking analysis and new research into our decision-making processes, Ariely clearly explains to students how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Product Details

• ISBN: 9780061995040
• ISBN 10: 0061995045
• Imprint: Harper Perennial
• On Sale: 05/17/2011
• Trimsize: 5.310 in (w) x 8.000 in (h) x 0.830 in (d)
• Pages: 368
• List Price: $18.99
• BISAC1 : SCIENCE / Philosophy & Social Aspects
• BISAC2 : SCIENCE / Cognitive Science
• BISAC3 : SELF-HELP / Personal Growth / Success
• BISAC4 : SOCIAL SCIENCE / Popular Culture
• BISAC5 : SOCIAL SCIENCE / Sociology / General
• BISAC6 : BUSINESS & ECONOMICS / General