About the Book

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Product Details

• ISBN: 9780061795862
• ISBN 10: 0061795860
• Imprint: HarperCollins e-books
• On Sale: 03/17/2009
• Pages: 256
• List Price: $14.49
• BISAC1 : BUSINESS & ECONOMICS / Management
• BISAC2 : BUSINESS & ECONOMICS / Marketing / General
• BISAC3 : BUSINESS & ECONOMICS / New Business Enterprises