Crossing the Chasm
Marketing and Selling Technology Project
On Sale: 03/17/2009
Price: $14.49
Crossing the Chasm
Marketing and Selling Technology Project
On Sale: 03/17/2009
Format:
Price: $14.49
About the Book
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Product Details
- ISBN: 9780061795862
- ISBN 10: 0061795860
- Imprint: HarperCollins e-books
- On Sale: 03/17/2009
- Pages: 256
- List Price: $14.49
- BISAC1 : BUSINESS & ECONOMICS / Management
- BISAC2 : BUSINESS & ECONOMICS / Marketing / General
- BISAC3 : BUSINESS & ECONOMICS / New Business Enterprises